We’ve Heard You.
Loud and Clear.
Now, It’s Here.
Introducing SleepMarkTM
Powered by National Sleep Foundation
The sleep health market is booming, but most of us aren’t satisfied with our sleep. With countless products making claims about better sleep, consumers need trusted guidance. That comes from the longstanding source that’s helped fuel the trends and defined the space. Hint, it’s National Sleep Foundation. We literally wrote the book (and papers) that can help millions of people with their sleep.
Trust is Earned
There’s only one National Sleep Foundation (NSF). For over 35 years, NSF has been the leading independent sleep health resource. As a 501(c)3 organization, our mission has driven major public movements to prioritize sleep health and help anyone and everyone be their Best Slept Self®. We’re a content source behind some of the biggest names in health. No other organization does what we do to promote sleep health and safety night after night and year after year. SleepMarkTM reflects years of NSF’s work to develop guidelines, standards, and science-backed recommendations to help people’s sleep.
Evidence-Based Criteria
- Peer-reviewed guidelines and recommendations on how much sleep we need, how we define sleep qualify, what sleep satisfaction is, and more
- Expert-driven consumer sleep product standards (developed with the Consumer Technology Association®)
- Science-backed, healthy sleep behaviors
- Objective scoring criteria
Simple Process, Rigorous Review
How SleepMark™ Works
- Product representatives apply
- Expert staff review and score against objective criteria
- Qualifying products can obtain the SleepMarkTM license
What SleepMark™ Is
- A credible way to help build consumer confidence
- An independent, trustworthy NSF program
- An earned designation from real experts
What SleepMark™ is Not
- A pay-to-play endorsement (not all products qualify)
- An arbitrary product approval (decisions are evidence-based)
- A substitute for regulatory requirements
Important Information for Applicants and Consumers
- NSF’s SleepMark™ Program designates consumer sleep products that align with NSF’s evidence-based and consensus-driven recommendations, standards, and principles. If a product or service displays the SleepMark™, it means NSF has reviewed it and it earned the designation.
- As part of NSF’s review, SleepMark™ recipients have provided evidence and attest that they have designed, evaluated, documented, and can support their product claims to meet the requirements for NSF’s designation.
- SleepMark™ designees will share NSF’s educational messaging to help advance its mission.
- NSF’s SleepMark™ designation does not warrant product performance, superiority over other products, or any health benefit claimed by applicants.
Are you interested in the SleepMark™?
Complete the form to find out if your product is eligible to earn the SleepMark.
