We’ve Heard You.
Loud and Clear.
Now, It’s Here.
Introducing SleepMarkTM
Powered by National Sleep Foundation
The sleep health market is booming, but most of us aren’t satisfied with our sleep. With countless products making claims about better sleep, consumers need trusted guidance. That comes from the longstanding source that’s helped fuel the trends and defined the space. Hint, it’s National Sleep Foundation. We literally wrote the book (and papers) that can help millions of people with their sleep.
Trust is Earned
There’s only one National Sleep Foundation (NSF). For over 35 years, NSF has been the leading independent sleep health resource. As a 501(c)3 organization, our mission has driven major public movements to prioritize sleep health and help anyone and everyone be their Best Slept Self®. We’re a content source behind some of the biggest names in health. No other organization does what we do to promote sleep health and safety night after night and year after year.
Evidence-Based Criteria
SleepMarkTM is built on:
- Peer-reviewed guidelines and recommendations on how much sleep we need, what sleep satisfaction is, and how we define sleep quality
- Expert-driven consumer sleep product standards (developed with the Consumer Technology Association®)
- Science-backed, healthy sleep behaviors
- Objective scoring criteria for evaluation
Simple Process, Rigorous Review
How SleepMark™ Works
- Product representatives apply
- Expert staff evaluate and score against objective criteria
- Qualifying products can obtain the SleepMarkTM license
What SleepMark™ Is
- A way to help build consumer confidence
- A credible, trusted NSF evaluation
- An earned designation
What SleepMark™ is Not
- A pay-to-play endorsement (not all products qualify)
- An arbitrary product approval
- A substitute for regulatory requirements
Important Information for Applicants and Consumers
- NSF’s SleepMark™ Program designates consumer sleep products that align with NSF’s evidence-based and consensus-driven recommendations, standards, and principles.
- In addition to NSF’s screening, SleepMark™ recipients have provided evidence and attest that they have designed, evaluated, documented, and can support their product claims to meet the requirements for NSF’s designation.
- SleepMark™ designees will share NSF’s educational messaging to help advance its mission.
- NSF’s SleepMark™ designation does not warrant product performance, superiority over other products, or any health benefit claimed by applicants.
Are you interested in the SleepMark™?
Complete the form to find out if your product is eligible to earn the SleepMark.
